Designs as a Tool for Economic Growth – Hague System Promotional Event

Today, on May 7, 2019, a Regional Conference was opened. The conference is organized by the National Intellectual Property Center of Georgia Sakpatenti, in cooperation with the World Intellectual Property Organization (WIPO), devoted to  the importance of one of the significant intellectual property subject-matters in the modern world – design,  as a tool for business success and economic value of goods, as well as promotion of this IP subject-matter, which will facilitate raising public awareness on the importance of design protection and development of this direction.

The Conference, which takes place at Rooms Hotel in Tbilisi, will last two days. The invited international experts will introduce to the participants the mechanisms of design protection, including the Hague international system for design registration. During the Conference attention will be focused on the role of designs in branding strategy. In addition, representatives of Georgian fashion industry will discuss current strategies and tendencies for design holders in the fashion, watch and car industries. Successful examples of the use of designs from international and local practice will also be presented. 

The event will be attended by representatives of the Government of Georgia, representatives of various public agencies, the World Intellectual Property Organization (WIPO), the European Union Intellectual Property Office (EUIPO), Intellectual Property Offices of partner countries, international organizations and international speakers.