The Chacha Festival Scale will Increase From the Next Year – Sakpatenti and the Georgian Chamber of Culture Signed a Memorandum of Understanding

To develop the intellectual property field in Georgia, increase the busines sector involvement and popularise the Georgian IP subject-matters, Sakpatenti and the Georgian Chamber of Culture  start implementation of joint projects.

The Memorandum of Understanding, signed by the heads of the organizations today, on September 4, 2020,  provides for planning and implementation of joint events, exhibitions, festivals, training and scientific conferences, aimed at raising awareness on intellectual property among representatives of the business sector and the field of culture.

From 2018, the Georgian Chamber of Culture organizes the Festival of “Chacha”, the product protected as a geographical indication, which is held annually in Telavi. On the basis of the Memorandum of Understanding, it is planned to increase the festival scale, to involve other regions of Georgia, as well as to organize similar activities related with geographical indications and other intellectual property subject-matters. At present, along with Chacha, 51 items are registered in the State Registry of Appellations of Origin of Goods and Geographical indications, together with various wines and cheeses, the geographical indication status is given to Churchkhela, Matsoni, Kutaisi Greens, Machakhela Honey, Akhalkalaki Potato and Tkibuli Mountain Tea.

A geographical indication is the name or any other sign, which indicates a geographical area and is used to designate the goods the specific quality and reputation of which are attributable to that geographical area, which in its turn is due to the particular geographical environment and human factors. The above-mentioned determines that the cost of goods bearing geographical indications is on average 2.5 times higher as compared with that of other identical products and they are in especially great demand on the market. It is the most essential, GI goods play a significant role in the regional development of countries, create new jobs, they facilitate reduction of manpower drain, increasing the region awareness and development of rural tourism.