Identification of Products Protected by Geographical Indications will be Possible by the Special Logo

Svanetian Tower, Qvevri, Grape Cluster, Golden Fleece are the elements of the logo of Georgian Geographical Indication created for the purpose of identification of products protected by the geographical indication and an appellation of origin. The logo was designed by advertising company “Abk communication” and was inspired by the lower stone of the north window of the “Abuletaurt” fortress in village Kistan, Khevsureti. 

By means of pictography, the world-known Georgian symbols are depicted on the logo, which allows identification of the country, and accordingly the place of origin of a product. Two, bilingual logos of two colors - green and red - were created to be placed on the packaging of all goods protected by registered geographical indications and appellations of origin. The logos bear inscriptions “Georgian Geographical Indication” and “Georgian Appellation of Origin”. The company also developed the instruction of using the logo. 

The obligation and rule of use of logos by producers are  formulated in the draft amendments to the “Law of Georgia on Appellations of Origin of Goods and Geographical Indications”, prepared within the EU-funded Twinning Project for institutional cooperation between Public Administrations - “Establishing Efficient Protection and Control System of Geographical Indications (GIs) in Georgia”.

Creation of logos is a part of the activities aimed at raising awareness on geographical indications and appellations of origin. 

Geographical indication is the name of a geographical area, which is used to designate the goods the specific features and quality of which are attributable to the particular environment of this geographical area (soil and water composition, climate, landscape and other natural  characteristics) and human factor  (traditional knowledge and experience of production existing in the local population). Geographical indications play a significant role in the regional development of countries, which creates new jobs and increases incomes, reduces work force drain and stimulates attraction of new manpower, also increases the region awareness and facilitates development of rural tourism.