Representatives of about 50 Georgian Companies, together with International Experts, Attended an Event Held by Sakpatenti and the World intellectual Property Organization (WIPO) in Tbilisi

An event, organized by the World intellectual Property Organization (WIPO) and Sakpatenti, was held in Tbilisi, with the participation of up to fifty Georgian companies, together with WIPO experts and Sakpatenti representatives. The meeting was aimed to acquaint better the business sector with opportunities of brand protection on the international market and to introduce to them practical information on the international registration of trademarks, their legal protection and effective management of relevant procedures.

The event was opened with a welcoming address by Ms. Tika Nebieridze, Deputy Chairperson of Sakpatenti, and Mr. Emil Hasanov, Senior Program Officer, Section for Central European and Baltic States and Mediterranean Countries, WIPO. The meeting was led by Ms. Darejan Mtchedlidze, Head of the Department of Trademarks, Geographical Indications and Design, Sakpatenti. Rati Golijashvili, Managing Partner of JSC BioChimPharm,  also delivered a speech to the audience on expanding trademark protection internationally.

Within the working meeting, WIPO experts introduced to the participants the main advantages of the Madrid System, procedures of filing international applications, as well as principles of selection of target countries and issues of managing international registrations. In addition, the participants of the event considered the capabilities of eMadrid electronic platform and advantages of its use in the process of registering and managing trademarks worldwide. It is noteworthy that the Madrid System is an international tool for trademark protection, by means of which an applicant by filing a single application in a  single language can apply for protection in the 133 countries covered.

The topics discussed during the meeting are especially important for export-oriented companies, as well as for representatives of the business sector who are planning to expand onto the international market and wishing to avoid risks related to unlawful use of their brands.

The meeting was attended by representatives of companies and offices, such as: the National Wine Agency, the Bank of Georgia, Borjomi, ANOUKI, Aversi, Château Mukhrani, Dugladze Wine Company, Teliani Valley, Navne, and others.

It is noteworthy that an increasing tendency of trademark registration is observable in Georgia. in 2025, based on application from local applicants, Sakpatenti registered 912 trademarks. As of October 2026, 827 trademarks were registered, and proceedings are currently underway on 1099 applications. The statistics indicates the importance of legal protection of brands for businesses and makes more topical the issues of intellectual property protection of Georgian companies on international markets.