The World Intellectual Property Organization Experts Visited Sakpatenti

Within the framework of cooperation between Sakpatenti and the World Intellectual Property Organization (WIPO), a working meeting was held on issues related to the protection of trademarks in international markets. Following the meeting, the WIPO experts provided individual consultations to representatives of Georgian companies.

The consultations aimed to gain a better understanding of the needs of Georgian companies and provide them with practical recommendations on the international protection of trademarks, the use of the Madrid System and related international registration procedures.

During the meetings, company representatives introduced their areas of activity and plans for entering and expanding into international markets to the foreign experts. They also highlighted the challenges they face in protecting their trademarks abroad. The meetings provided business representatives with an opportunity to receive practical advice tailored to their needs regarding trademark protection and the management of existing registrations in their countries of interest.

Within the working visit, WIPO representatives also visited the Head Office of Sakpatenti in Mtskheta, where they familiarized themselves with the activities of the Department of Trademarks, Geographical Indications and Design. The WIPO experts discussed together with Sakpatenti staff practical issues related to functioning of the Madrid System and opportunities for future cooperation.

In addition, the foreign guests were hosted by the company Château Mukhrani. As part of the visit, they learned about the company’s activities. Meetings of this kind facilitate the exchange of experience, a better understanding of the needs of Georgian businesses, and the effective use of intellectual property protection mechanisms. Proper protection of their brands in international markets helps companies pursue their commercial interests, reduce legal risks, and strengthen their competitiveness.